FeaturedSEO
What are Blackhat SEO Techniques & its effect on Search Engines?
Cloaking, hidden text, link farms, keyword stuffing and six more tricks that can get a website pushed out of search results.
15 Apr 2008 · 4 min read
Writing since 2008
Marketing,CRM,SaaSandAI,
writtenplainly.
An information blog by Naveen Kapur. Tools and methods are tested for real first, then written up so others can learn from them. Digital marketing, CRM, SaaS, business development and AI automation.
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The archive
Latest articles
Real tests from the early SEO years, kept in their original words. Each has a short note on what has changed since.
From 2026Google Traffic
What a Digital Marketing Consultant Does, and When Your Business Needs One
Many businesses spend on ads, SEO and social media without a plan that ties them together. This guide explains what a digital marketing consultant does and how to tell if you need one.
· 5 min read
From 2026Google Traffic
Hiring a Google Ads Expert: What to Check Before You Hand Over Your Budget
Google Ads can bring leads the same day, or burn a month's budget on the wrong searches. Here is what to check before you give anyone access to your account.
· 6 min read
From 2026SEO
How to Choose an SEO Consultant: 12 Questions to Ask Before You Hire
A good SEO consultant can grow your enquiries for years; a bad one can get your site into trouble. These 12 questions, based on Google's own advice, help you tell the difference.
· 4 min read
From 2026SEO
What a Proper SEO Audit Includes: A Checklist for Business Owners
An SEO audit should tell you exactly what stops your site from getting found, and what to fix first. Here is what a proper audit covers, using Google's own tools, and how to spot a weak one.
· 4 min read
From 2025Google Updates
Google AI Mode: What It Is, When It Launched, and What It Means for Your Website
AI Mode turned Google Search into a conversation. Here is when it launched, how it finds answers, and what Google itself says website owners should do.
· 5 min read
From 2024Google Updates
Google AI Overviews: The Launch, the Rollout to India, and How to Be a Source
In May 2024 Google started writing short AI answers at the top of search results. Here is how AI Overviews work, when they reached India, and how websites can still win clicks.
· 4 min read
From 2024Google Updates
Interaction to Next Paint (INP): The Core Web Vital That Replaced FID
From 12 March 2024 Google stopped measuring only the first tap on a page and started measuring every one. Here is what INP is, why many sites that passed FID now fail, and how to fix it.
· 3 min read
From 2024Google Traffic
Google Consent Mode v2: What Changed in 2024 and How to Set It Up Correctly
If your website gets visitors from Europe and you use Google Ads or GA4, consent mode v2 decides whether your conversions and remarketing keep working. Here is what it is and how to set it up.
· 5 min read
More from the archive
- Search Generative Experience (SGE): Google's Year-Long AI Search Test, Explained2023
- E-E-A-T: Why Google Added “Experience” to Expertise, Authority and Trust2022
- Google's Helpful Content Update: From a Site-Wide Signal to Part of Core Ranking2022
- Google Business Profile: How Google My Business Became Business Profile, and How to Rank Locally2021
- Performance Max Campaigns: How Google Ads Put All Channels in One Campaign2021
- Google Title Rewrites: The August 2021 Change and How to Keep Your Own Title Links2021
- Google's Link Spam Update: July 2021, SpamBrain in December 2022, and What Counts as Link Spam2021
- Google MUM: The Multitask Unified Model and What It Really Changed in Search2021
- Google's Product Reviews Update: From the April 2021 Launch to Today's Reviews System2021
- Google Passage Ranking: How One Good Section of a Long Page Can Rank2020
- Google Analytics 4: From Launch to the End of Universal Analytics2020
- Core Web Vitals: The Three Numbers That Measure Your Website's Experience2020
- Featured Snippet Deduplication: When Position Zero Stopped Counting Twice2020
- Google BERT Update: How Google Learned to Read Whole Sentences2019
- rel="sponsored" and rel="ugc": When Google Turned nofollow Into a Hint2019
- Mobile-First Indexing: Google Now Judges Your Site by Its Phone Version2019
- Google Core Updates: Every Broad Core Update Since 2019, and What to Do2019
- What is Content Management System (CMS)?2018
- How To Add Immense Value To Your Expired Domain By Buying Expired Domain Traffic2011
- Important Facts Related to an Expired Domain Name2011
- Google Affiliate Network and CPA Marketing2011
- Niche Market Success with Google Search Based Keyword Tool2010
- Google Traffic Touches New Heights with Google Base2010
- Google Traffic with Google Caffeine2009
- WP Robot – create powerful autoblog sites quickly2009
- SubmitEaze is one of the best directory submitters2009
- Bookmarking Demon2009
- ArticleDemon – Review and analysis2009
- Features of On Page Optimization2008
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About
Naveen Kapur
Digital marketing, CRM, business development, SaaS (and SaaS with CRM), web design and app development, and AI automation. A technology enthusiast who also works as a graphic and video designer.
Also runs CABA Innovatives, a media production, digital marketing, CRM and automation company in Delhi.
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