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NKNaveen Kapur Blog

Writing since 2008

Marketing,CRM,SaaSandAI,
writtenplainly.

An information blog by Naveen Kapur. Tools and methods are tested for real first, then written up so others can learn from them. Digital marketing, CRM, SaaS, business development and AI automation.

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2008
first post
Performance Marketing Google Ads Meta Ads SEO Landing Pages & Funnels CRM & Automation SaaS AI Workflows Lead Generation Business Development ATL & BTL Marketing Video Strategy

Latest articles

Real tests from the early SEO years, kept in their original words. Each has a short note on what has changed since.

A tablet, a leather wallet with notes and coins on a wooden tableFrom 2011
Affiliate Marketing

Google Affiliate Network and CPA Marketing

What the Google Affiliate Network was, how cost-per-action marketing works, how to qualify, and why publishers liked it.

· 7 min read

A hand holding a smartphone showing the Google search home pageFrom 2009
Google Traffic

Google Traffic with Google Caffeine

In 2009 Google announced Caffeine, a new search infrastructure built for faster indexing and better relevance. What it meant for site owners.

· 2 min read

Coming next

New writing on CRM, SaaS and AI automation

Fresh articles drawn from real projects are being written now. They will also be published on LinkedIn.

Performance MarketingCRM & AutomationSaaS + CRMAI WorkflowsLead FunnelsBusiness Development

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NK

Naveen Kapur

Digital marketing, CRM, business development, SaaS (and SaaS with CRM), web design and app development, and AI automation. A technology enthusiast who also works as a graphic and video designer.

Also runs CABA Innovatives, a media production, digital marketing, CRM and automation company in Delhi.

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