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Every major Google Search change since 2019, tested and explained. 5 articles.
From 2024From 12 March 2024 Google stopped measuring only the first tap on a page and started measuring every one. Here is what INP is, why many sites that passed FID now fail, and how to fix it.
· 3 min read
From 2020Google picked three numbers to measure how a page feels to a real visitor: how fast it loads, how quickly it responds and whether it jumps around. Here is what they mean and how to pass.
· 4 min read
From 2019In October 2019 Google started reading searches the way people write them, small words included. Here is what BERT changed and what it means for your pages.
· 4 min read
From 2019Google used to read the desktop version of your site. Since July 2019 every new site has been indexed from its phone version, and since July 2024 that is the only version that counts.
· 3 min read
From 2019Google changes its main ranking systems a few times a year. Here is every confirmed core update since 2019, what each one was about, and a calm plan if your traffic drops.
· 5 min read