Once in a while companies like Google which sell, trade and distribute knowledge, come up with products that can be understood only when you use them. They certainly attract Google traffic by the truck loads. However, they tend to preserve an aura of mystery around them—

the “vow factor” always remains in focus. Google Base is one such product.Defining Google Base in Terms of a Viable Google Traffic Strategy Google Base can best be described as an adjunct to its overall search mission—to provide its users whom Google likes to call “searchers” with the finest search experience that innovation can produce. Think of Google Base as a relational database in which you can upload just about any type of content and categorize it not necessarily for immediate use but surely for use down the road by way of added listings on one of the many search engines which Google currently operates and manages.

Google Base allows owners and legitimate aggregators of content to upload text, images, and structured information in formats like XML, PDF, Excel, RTF, and even Word Perfect. You can upload content through both online and offline means. We will tell you how to do so in just a moment. Features and Highlights of Google base Content uploaded on to Google Base will eventually become fully searchable through either Google.com, Google News, Google Maps, Google Images or any other future search products which Google may introduce down the road.

It goes without saying that this is perhaps one of the most innovative ways to increase website traffic through a Google traffic matrix. Google will even go to the extent of hosting your content for you if your content does not happen to be online. This is different from Google.com and the other search products in that you have to be hosted independently for Google to display you in its search engine results pages (SERPs). Google Base also enables you to describe the features of your content which you have posted on its servers. WE can think of Google Base as a type of online classified service featuring not products for sale but information designed to satiate the human thirst for knowledge—an asset which is sure to attract much Google traffic especially on topics that happen to be contemporary and time sensitive.

Uploading your Content on Google Base

You can upload your information files to Google Base Servers through various gateways. For instance, you can use the Google Base FTp address to upload content via FTP.
Google also provides an API in order to automate the process. Look for it in the Google API library. Google provides a host of analytic tools to track performance and generate usage statistics.

Benefits of Google Base and Improving Google Traffic Counts

Here is a quick summary of the various benefits of Google Base, which in unison, clearly demonstrate that Google Base is indeed a sound value proposition for the upbeat content
owner:

Google Base is available free of Cost at the present time
Submission of online and offline content is easy, you can submit content either via a Google base API or a data feed.
Currently Google Base is available in two languages– English and German.
Content which you submit on Google Base will eventually be found on Google properties like-Google or Google Maps.
Google Base allows you to add characteristics called tags in which you can describe your content, so that searchers can easily find it. When the individual attributes become more popular, Google will suggest them when others post the same type of content. Popular content will be shown as suggested items in the “choose and existing item type” drop-down menu.

Great Way to Generate Google Traffic

Thus, Google Base makes the process of search and information retrieval a breeze. It provides content owners and aggregators with a dependable platform to post their online and offline content. Google’s welcome decision to even host the offline content when no independent URLs are available is surely the right step in the right direction as it will leave no one excluded If you wish to explore the power and potential of Google Base to generate Google Traffic, welcome to the club. You are certainly heading in the right direction. The first thing you need to do is to identify content that is unique to your niche. Hire a content specialist to develop Google Base content for this purpose if you are unsure of how to do it yourself. Once it meets the parameters Google has established for automated submission, it is time to upload. Use the following link to learn just about everything there is to learn about increasing Google Traffic through Google Base and to upload your Google Base content to generate quality Google traffic: http://base.google.com/support/

What on Earth is Writely?

Before we tell you how you can increase website traffic with Google Writely, let us understand what Writely is and the nature of its contribution to the online space. Writely is one of the more popular components of Google docs and has witnessed impressive growth during the past year. It is a totally free web-based online word processing program like Microsoft Word which is entirely offline.

Its #1 reason for popularity? It is 100% online and you can view your documents from anywhere in the world as long as you have access to the Internet. You no longer have to lug your laptop with you all the time in order to create your next Booker Prize nomination!

A Dose of Online History

Writely was developed by a US-based Silicon Valley developer named Upstartle. It was subsequently acquired by Google in 2006. It is now part of the Google Docs online application suite, which in addition, has a spreadsheet and presentation program similar to Microsoft PowerPoint and Excel. Google has made several acquisitions since then in direct proportion to its increase in popularity and stupendous growth in website traffic on its many Internet properties.

A Feature Packed Online Google Application

The online application has many attractive features thus making it possible for many to use it with virtually no training:

• Share documents and work with others in a real time environment

• Documents are stored online so you can edit them from any computer

• Free to use as are most Google products

• Easy to use with a minimal learning curve

• Clean and uncluttered user interface with a familiar desktop look and feel

• No complicated downloads because your Internet browser is all you need to use Writely

• Permit access only to those you wish by managing the document’s access settings

• Secure online storage which may be even more secure than your own PC

• Data saved every ten seconds thus protecting your document from a computer crash at all times

And there is more!

These documents are created within the application, imported through the web, or by email. They can also be saved to your hard disk drive in a variety of formats. Documents are automatically saved on Google servers in a secure environment.

Open documents are automatically saved to prevent data loss, and a revision history is generated. Your documents can be tagged and archived for organizational purposes. The application supports a number of document standards and conforms to the ISO standard Open Document format. It supports document formats such as .doc and .xls. Writely allows the uploading and sharing of PDF files as well.

Up and Running in Five Minutes

In the Writely menus, keyboard shortcuts and dialogue boxes appear in a manner similar to what users may expect in a GUI-driven word processor. So you won’t be spending time in learning a whole lot of new things. Writely is no longer an independent product. It is used in conjunction with a spreadsheet and presentation suite called
Google Docs.

Benefits Galore

• Easy to learn as it uses existing features of word processing programs

• Ability to save your document on your PC as well as in addition to Google’s servers

• Allows restricted use of data by privacy definitions which you control

• Multiple users can use documents from different locations in real-time to collaborate on writing projects

• Fully integrates with spreadsheet and presentation applications within Google Docs

• Allows you to use your existing .doc, .xls and .pdf files

Increasing Website Traffic with Google Writely

There are many creative ways in which you can use Google Docs to write, create and collaborate. In order to use Google Writely as a genuine web traffic booster, create a comprehensive, easy-to-read and informative article about your niche with specific reference to your website and set its privacy setting as a public document. Google just might index this document for you and bless you with a valuable back link. This will contribute to your ongoing link building exercise. You can also develop another version of this document and upload it to Google Pages which is patterned after Geo Cities and provides free web space to Internet users. The speed with which Google indexes content featured on Google Pages is impressive and links featured on Google Pages tend to appear as legitimate back links in a live link search.